KUUL PLAY
PLAY BEYOND SPORTS
CHANGING THE STORY
ABOUT YOUTH SPORTS!
All kids thrive when they get a chance to play. But not all kids have the skills, confidence or motivation to take part in competitive sports, meaning millions are left sitting on the sidelines.
We’re on a mission to reengage the children left behind by traditional sports.
We want to make them super fans – not just of sport, but of enjoyable movement for life. To do that, we need to change the story.
OUR KUUL
PARTNERS
THE KUUL PLAY
EXPERIENCE
A play experience that Gen Alpha’s actually want!
AN INCLUSIVE
WAY TO PLAY
At Kuul Play everyone gets picked for the team. Our program is a science-based, inclusive approach to movement that makes taking part fun for everyone – especially those who don’t engage in sport. Kuul Play’s not about getting kids to exercise or training the next Olympic champion. In fact, the clue’s in the name these kids gave us: it’s a cool way of encouraging them to play – together, without pressure and for fun, just like they’re designed to do. But the real magic?
When kids have fun, they move, and when they move they want to do it again, not because it’s good for them, but because it makes them FEEL good. Most importantly, the Kuul Play experience is redefining the way we approach sport and physical activity for these kids, turning the 55% of youngsters who don’t engage in youth sport into a new generation of fans.
THE KUUL
PLAY EFFECT
Sports-Averse Kids Love Kuul!
90%
_________________________
Engagement
Kuul Play Shifts Attitudes!
60%
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Now open to play sports
Kuul Play Empowered Girls!
No.1 feedback
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Boosts confidence and self-worth
DATA-DRIVEN
INSIGHTS
Kuul Play’s not just for the kids of today. Our unique digital platform gives us lived experience data across three continents that shows us what makes children move – and what disengages them from traditional sport.
This has allowed us to build a more holistic picture than ever into Gen Alpha’s engagement with play, offering us insights into product innovation and methods of community building around sport.
